Google launched YouTube Gaming few years back, an app that is mostly focused for the streamers and gamers to find their picture. YouTube Gaming was Google’s way to grab the attention of huge audience, as Gaming was a big picture for YouTube always. Today Google announced that they will be shutting down the YouTube Gaming. But it wont affect the users who spent past three years on the platform.
As the YouTube Gaming isn’t going anywhere, instead they will be bringing up int YouTube completely. A new Gaming tab will appear on the left side of the YouTube official page. It will deliver the personalized portrays of the users wish and popularity casted. Which will also include new uploads, live-streams subscribed channels and also trending videos.
Along with this the Gaming tab will have additional feature too. The developers can make an official pages for gaming where they can include livestreams, popular videos, new uploads too. users can make subscription for this page to follow up with their gaming too.
The separate YouTube Gaming app made a confusion on branding. Ryan Wyatt, YouTube’s director of gaming content and partnerships, tells “When we launched the YouTube gaming app, I think there was a lot of brand confusion in the market of like, ‘Well, is this just a live gaming app and experience? What’s gonna happen to gaming on YouTube versus YouTube gaming app?” He adds “And so we’re hoping that this time around, with us moving it to YouTube [proper], it’s a clear signal to the community that we care very much about gaming, that we want gaming on YouTube … to continue to thrive and be a big part. I think we had a big misstep and confusion there.”